INNOVATION PROCESSES AT DOMESTIC AND INTERNATIONAL ENTERPRISES

  • Andrii Makurin Dnipro University of Technology
  • Semyon Kozarevych Dnipro University of Technology
Keywords: innovative enterprise, technological process, innovative development, investments, personnel potential

Abstract

Innovative development is associated with a system of factors and conditions that are necessary for its increase. The main features of innovation are high risk, novelty and increased commercialization. The main features of innovation include the presence of the so-called life cycle of the innovation process, the stages of which are: birth, growth, maturity, saturation, decline. Countries with a developed market economy form such a system of relations between science, production and society, in which innovations are the basis of the development of industry and economy, and determine the most important directions of scientific activity. Thus, the conclusion follows that the formation and construction of the mechanism of innovative development of the country (region) is possible through the joint efforts of the state, entrepreneurial structures and the scientific environment, as well as society as a whole. The purpose of the work is to study the main theoretical aspects of innovative activity of enterprises as a basis for sustainable development. A direct characteristic of the intensity of production development is technological innovation, which has always received the greatest attention of researchers. They include all changes related to means, methods, production technology, which make up the essence of scientific and technical progress. In contrast to technical innovations, changes occurring in the environment that serve the main production processes are defined as non-technological. Therefore, it is suggested that innovative development should be understood as the use of fundamentally new progressive production technologies for the creation of high-tech products taking into account the used resources. Global business is intensively accelerating digitalization and the implementation of innovative achievements in the economy and production in various spheres in the life of the country. According to Gartner forecasts, global IT spending related to remote work alone will amount to $332.9 billion this year, which is 4.9% more than last year. The problems that lead to inhibition of innovative development in Ukraine and, accordingly, low positions in international ratings are given.

References

Hens L., Karintseva O., Kharchenko M., & Matsenko O. The States Structural Policy Innovations Influenced by the Ecological Transformations. Marketing and Management of Innovations. 2018. No. 3. P. 290–301. DOI: http://doi.org/10.21272/mmi.2018.3-2617

Karintseva O.I., Shkarupa O.V., Shkarupa I.S. Innovation potential of ecological modernization for green growth of economics: a case study. International Journal of Ecology and Development. 2016. No. 31 (1). Р. 73–82. URL: http://www.ceser.in/ceserp/index.php/ijed/article/view/4044

Melnyk L., Dehtyarova I., Kubatko O., Karintseva O., Derykolenko A. (Disruptive technologies for the transition of digital economies towards sustainability. Economic Annals-XXI. 2019. No. 179(9-10). P. 22–30. DOI: https://doi.org/10.21003/ea.V179-02

Melnyk L., Kubatko O., Dehtiarova I. Sustainable development strategies in conditions of the 4th Industrial revolution: the EU experience. Reducing Inequalities Towards Sustainable Development Goals: Multilevel Approach / M.P. Bhandari, H. Shvindina (eds). Denmark : Rivers Publishers, 2019. P. 241–256.

Shkarupa O.V., Karintseva O.I., Zhukova T.A. Ecological modernization of the transport system in Sumy for green growth of economics. International Journal of Ecology and Development. 2017. Vol. 32. Is. 3. P. 75–85.

Єрешко А.І., Сотніков Ю.М. Перспективи використання маркетингових онлайн-досліджень в інноваційному розвитку економіки регіону. Бізнес-навігатор. 2018. № 2. С. 63–66.

Чому країни посилено розвивають штучний інтелект (2020). Видавництво 112.ua. URL: https://ua.112.ua/golovni-novyni/kliuch-do-svitovoho-liderstva-chomu-krainy-posyleno-rozvyvaiut-shtuchnyi-intelekt-525688.html (дата звернення: 10.05.2024).

Штучний інтелект у маркетингу: як АІ-алгоритми вдосконалюють онлайн-рекламу? Конференція АІ. URL: https://aiconference.com.ua/uk/news/iskusstvenniy-intellekt-v-marketinge-kak-ai-algoritmi-sovershenstvuyutonlayn-reklamu-93972 (дата звернення: 10.05.2024).

Віт К. 5 способів використання машинного навчання у сфері маркетингу. 2019. URL: https://coworkingplatforma.com/ua/blog/5-sposobiv-vikoristanna-masinnogo-navcanna-u-sferi-marketingu/ (дата звернення: 10.05.2024).

Базалійська Н.П., Міщук В.В. Сутнісні підходи формування системи мотивації трудової поведінки працівників на підприємстві. Глобальні та національні проблеми економіки. 2016. № 9. С. 232–236.

Hens L., Karintseva O., Kharchenko M., & Matsenko O. (2018) The States Structural Policy Innovations Influenced by the Ecological Transformations. Marketing and Management of Innovations, no. 3, pp. 290–301.

Karintseva O. I., Shkarupa O. V., Shkarupa I. S. (2016) Innovation potential of ecological modernization for green growth of economics: a case study. International Journal of Ecology and Development, no. 31 (1), pp. 73–82.

Melnyk L., Dehtyarova I., Kubatko O., Karintseva O., Derykolenko A. (2019) Disruptive technologies for the transition of digital economies towards sustainability. Economic Annals-XXI, no. 179(9-10), pp. 22–30.

Melnyk L., Kubatko O., Dehtiarova I. (2019) Sustainable development strategies in conditions of the 4th Industrial revolution: the EU experience. Reducing Inequalities Towards Sustainable Development Goals: Multilevel Approach / M. P. Bhandari, H. Shvindina (eds). Denmark: Rivers Publishers, pp. 241–256.

Shkarupa O. V., Karintseva O. I., Zhukova T. A. (2017) Ecological modernization of the transport system in Sumy for green growth of economics. International Journal of Ecology and Development, vol. 32, is. 3, pp. 75–85.

Yereshko A. I., Sotnikov Yu. M. (2018) Perspektyvy vykorystannia marketynhovykh onlain-doslidzhen v innovatsiinomu rozvytku ekonomiky rehionu [Prospects of using online marketing research in the innovative development of the region's economy]. Biznes-navihator, no. 2, pp. 63–66.

Chomu krainy posyleno rozvyvaiut shtuchnyi intelekt [Why countries are intensively developing artificial intelligence]. Available at: https://ua.112.ua/golovni-novyni/kliuch-do-svitovoho-liderstva-chomu-krainy-posyleno-rozvyvaiut-shtuchnyi-intellect-525688.html (accessed May 10, 2024).

Artificial intelligence in marketing: how do AI algorithms improve online advertising? [Shtuchnyi intelekt u marketynhu: yak AI-alhorytmy vdoskonaliuiut onlain-reklamu?]. Available at: https://aiconference.com.ua/uk/news/iskusstvenniy-intellekt-v-marketinge-kak-ai-algoritmi-sovershenstvuyut-onlayn-reklamu-93972 (accessed May 10, 2024).

Witt C. (2019) 5 ways to use machine learning in marketing [5 sposobiv vykorystannia mashynnoho navchannia u sferi marketynhu]. Available at: https://coworkingplatforma.com/ua/blog/5-sposobiv-vikoristanna-masinnogo-navcanna-u-sferi-marketingu/ (accessed May 10 2024).

Bazalijsjka N. P., Mishhuk V. V. (2016) Sutnisni pidkhody formuvannja systemy motyvaciji trudovoji povedinky pracivnykiv na pidpryjemstvi [Essential approaches to the formation of a system of motivation of workers’ behavior in the enterprise.] Global and national economics problems Mykolaiv National University after V.O.Sukhomlynsky, no. 9, pp. 232–236.

Published
2024-06-26
How to Cite
Makurin, A., & Kozarevych, S. (2024). INNOVATION PROCESSES AT DOMESTIC AND INTERNATIONAL ENTERPRISES. Change Management and Innovation, (10), 46-50. https://doi.org/10.32782/CMI/2024-10-9
Section
Accounting and taxation