INVESTMENT PROJECT MANAGEMENT: STAKEHOLDER ANALYSIS

Abstract

The rapid development of project management is due to the need for effective implementation of investment projects, taking into account the rational use of resources, compliance with the project's time, scope, and budget in conditions of uncertainty. The purpose of the study is to assess stakeholder groups and develop an effective communication plan with each group for the implementation of an investment project. The article examines the stages of conducting an analysis of stakeholders of an investment project: forming a group of experts; identifying potential stakeholders; compiling a list of stakeholders; segmenting stakeholders; developing a strategy for interacting with stakeholders; searching for and determining information transmission channels for each stakeholder group. It is proposed to assess stakeholders by an expert method using a support and influence matrix that divides stakeholders into four quadrants. The first quadrant indicates strong and influential stakeholders with the highest level of interest in successful work results. The second quadrant includes project allies who do not have significant influence. The third quadrant includes influential competitors. The fourth quadrant is for haters who cannot significantly harm the project. To assess the stakeholders of the investment project under study, the list of stakeholders included the company's employees involved in the project implementation, the company's management, members of the Supervisory Board, partners, suppliers and other participants (a total of 23 stakeholders). Stakeholders belonging to the first quadrant are the most important. They are divided into: internal (Chairman of the Supervisory Board, Technical Director, Head of the Department for the Implementation of New Equipment and Technology, Project Managers, Specialist of the Logistics Department, Specialist of the Chief Technologist Department); external (investor, equipment supplier, equipment installation contractor, transport company, lender). The developed communication plans with important external and internal stakeholders of the project are of practical importance. Goals, communication strategies, channels and means of communication have been defined for each group of important stakeholders.