BASIC DETERMINANTS OF EFFECTIVE HEALTH INSTITUTIONS MANAGEMENT AS AN ELEMENT OF SOCIAL AND MEDICAL PROVISION IN A REGION

Iana Kobushko; Nataliia Letunovska; Vadym Khrystii

doi:10.32782/CMI/2022-3-6

Iana Kobushko Sumy State University https://orcid.org/0000-0002-2057-2300
Nataliia Letunovska Sumy State University https://orcid.org/0000-0001-8207-9178
Vadym Khrystii Sumy State University https://orcid.org/0000-0003-2604-8427

DOI: https://doi.org/10.32782/CMI/2022-3-6

Keywords: regional health, innovations in health care, financing of medicine, management in the field of activity of medical institutions, COVID-19

Abstract

The research subject is the socio-economic relations system that takes place in the management system of health care institutions. The article aims to identify directions for increasing the efficiency of management of health care facilities. A comparative analysis of existing approaches to managing medical facilities was carried out. Conclusions were made that the national health care system of Ukraine, needs adaptation to modern technologies and socio-economic changes caused by the emergence of epidemiological threats such as COVID-19. The authors determined the peculiarities of the functioning of the medical services market. Specific characteristics for the market of medical services and unique accents in the state regulation of this market are revealed. The health care system of another country is briefly analyzed with an emphasis on innovative components. Based on the research results, proposals are given for implementing measures to improve the management of health care institutions.

References

Koronavirus: statystyka po krainakh. Available at: https://index.minfin.com.ua/ua/reference/coronavirus/geography/

Todd J., Gepp A., Stern S., Vanstone B.J. (2022). Improving decision making in the management of hospital readmissions using modern survival analysis techniques. Decision Support Systems. Vol. 156, 113747.

Fonseca G.L., Penalver A.J.B., Anunciacao P.F. (2022). Effective hospital response to covid-19: evidence from social healthcare organizations in Brazil and Portugal. CIRIEC-Espana Revista de Economia Publica, Social y Cooperativa. № 104. P. 267–301.

Vasilyeva T., Kuzmenko O., Kuryłowicz M., Letunovska, N. (2021). Neural network modeling of the economic and social development trajectory transformation due to quarantine restrictions during COVID-19. Economics and Sociology. № 14(2). Р. 313–330. DOI: https://doi.org/10.14254/2071-789X.2021/14-2/17

Hampel K.D. (2021). Patients' assessment of medical services quality – a determinant of changes in medical entity management on the example of Poland. Journal of Organizational Change Management. № 34(7). P. 1270–1284.

Tortorella G.L., Fogliatto F.S., Sunder M.V., Cawley Vergara A.M., Vassolo R. (2021). Assessment and prioritisation of Healthcare 4.0 implementation in hospitals using Quality Function Deployment. International Journal of Production Research. P. 3147–3169. DOI: https://doi.org/10.1080/00207543.2021.1912429

Chen P.-T., Lin Ch.-Li, Wu W.-N. (2020). Big dat management in healthcare: adoption challenges and implications. International Journal of Information Management. № 53, 102078. DOI: https://doi.org/10.1016/j.ijinfomgt.2020.102078

Adinolfi P., Borgonovi E. (2018). The myths of health care: towards new models of leadership and management in the healthcare sector, 272 p. DOI: https://doi.org/10.1007/978-3-319-53600-2

Esposito A. (2017). Hospital branding in Italy: a pilot study based on the case method. Health Marketing Quarterly. № 34(1). P. 35–47. DOI: https://doi.org/10.1080/07359683.2016.1275211

Starchenko L., Lyeonov S., Vasylieva T., Pimonenko T., Lyulyov O. Environmental management and green brand for sustainable entrepreneurship. In E3S Web of Conferences (2021, Vol. 234, p. 00015). EDP Sciences.

Melnyk Yu.М., Saher L.Yu., Cherkas І.Yu. (2016). Transformatsiia marketynhovykh komunikatsii: netradytsiini vydy. Visnyk Khmelnytskoho natsionalnoho universytetu. № 2. P. 164–168.

Teletov A., Letunovska N., Lazorenko V. (2020). Innovations in online advertising management of Ukrainian business entities. International Journal of Advanced Trends in Computer Science and Engineering. № 9. Р. 272–279. DOI: https://doi.org/10.30534/ijatcse/2020/4091.22020

Minchenko M., Artyukhova N., Zdoima A. (2020). Effective models for promoting goods through social networks. Innovation, Social and Economic Challenges : the International Scientific Online Conference (Sumy, December 1-3). Р. 45–48.

Khomenko L.M., Saher L.Yu. (2021). Influencer marketing in blood service facilities. Naukovyi visnyk Polissia. № 1(17). S. 74–77.

Hanulakova E., Dano F., Kukura M., Hula R. (2021). Marketing in social innovations targeted at healthcare. Marketing and Management of Innovations. № 3. Р. 90–107. DOI: https://doi.org/10.21272/mmi.2021.3-08

Kotenko S., Kobushko I., Heiets I., Rusanov O. (2021). КРІ model impact on employee motivation and competitiveness of private healthcare facilities. Health Economics and Management Review. № 2(2). Р. 31–42.

Kobushko Ia., Kobushko I., Starinskyi M., Zavalna Zh. (2020). Managing team effectiveness based on key performance indicators of its members. International Journal for Quality Research. № 14(4). Р. 1245–1260. DOI: https://doi.org/10.24874/IJQR14.04-17

Medychna reforma. Available at: https://www.kmu.gov.ua/diyalnist/reformi/rozvitok-lyudskogo-kapitalu/reforma-sistemi-ohoroni-zdorovya

Medychna reforma. Ofis reform. Available at: http://surl.li/bjsfh

Коронавірус: статистика по країнах:. URL: https://index.minfin.com.ua/ua/reference/coronavirus/geography/

Todd J., Gepp A., Stern S., Vanstone B.J. Improving decision making in the management of hospital readmissions using modern survival analysis techniques. Decision Support Systems. 2022. Vol. 156, 113747.

Fonseca G.L., Penalver A.J.B., Anunciacao P.F. Effective hospital response to covid-19: evidence from social healthcare organizations in Brazil and Portugal. CIRIEC-Espana Revista de Economia Publica, Social y Cooperativa. 2022. № 104. P. 267–301.

Vasilyeva T., Kuzmenko O., Kuryłowicz M., Letunovska, N. (2021). Neural network modeling of the economic and social development trajectory transformation due to quarantine restrictions during COVID-19. Economics and Sociology. 2021. № 14(2). Р. 313–330. DOI: https://doi.org/10.14254/2071-789X.2021/14-2/17

Hampel K.D. Patients' assessment of medical services quality – a determinant of changes in medical entity management on the example of Poland. Journal of Organizational Change Management. 2021. № 34(7). P. 1270–1284.

Tortorella G.L., Fogliatto F.S., Sunder M.V., Cawley Vergara A.M., Vassolo R. Assessment and prioritisation of Healthcare 4.0 implementation in hospitals using Quality Function Deployment. International Journal of Production Research. 2021. P. 3147–3169. DOI: https://doi.org/10.1080/00207543.2021.1912429

Chen P.-T., Lin Ch.-Li, Wu W.-N. Big dat management in healthcare: adoption challenges and implications. International Journal of Information Management. 2020. № 53, 102078. DOI: https://doi.org/10.1016/j.ijinfomgt.2020.102078

Adinolfi P., Borgonovi E. The myths of health care: towards new models of leadership and management in the healthcare sector, 2018, 272 p. DOI: https://doi.org/10.1007/978-3-319-53600-2

Esposito A. Hospital branding in Italy: a pilot study based on the case method. Health Marketing Quarterly. 2017. № 34(1). P. 35–47. DOI: https://doi.org/10.1080/07359683.2016.1275211

Starchenko L., Lyeonov S., Vasylieva T., Pimonenko T., Lyulyov O. Environmental management and green brand for sustainable entrepreneurship. In E3S Web of Conferences (2021, Vol. 234, p. 00015). EDP Sciences.

Мельник Ю.М., Сагер Л.Ю., Черкас І.Ю. Трансформація маркетингових комунікацій: нетрадиційні види. Вісник Хмельницького національного університету. 2016. № 2. С. 164–168.

Teletov A., Letunovska N., Lazorenko V. Innovations in online advertising management of Ukrainian business entities. International Journal of Advanced Trends in Computer Science and Engineering. 2020. № 9. Р. 272–279. DOI: https://doi.org/10.30534/ijatcse/2020/4091.22020

Minchenko M., Artyukhova N., Zdoima A. Effective models for promoting goods through social networks. Innovation, Social and Economic Challenges: the International Scientific Online Conference (Sumy, December 1-3, 2020). Р. 45–48.

Khomenko L.M., Saher L.Yu. Influencer marketing in blood service facilities. Науковий вісник Полісся. 2021. № 1(17). C. 74–77.

Hanulakova E., Dano F., Kukura M., Hula R. (2021). Marketing in social innovations targeted at healthcare. Marketing and Management of Innovations. 2021. № 3. Р. 90–107. DOI: https://doi.org/10.21272/mmi.2021.3-08

Kotenko S., Kobushko I., Heiets I., Rusanov O. (2021). КРІ model impact on employee motivation and competitiveness of private healthcare facilities. Health Economics and Management Review. 2021. № 2(2). Р. 31–42.

Kobushko Ia., Kobushko I., Starinskyi M., Zavalna Zh. Managing team effectiveness based on key performance indicators of its members. International Journal for Quality Research. 2020. № 14(4). Р. 1245–1260. DOI: https://doi.org/10.24874/IJQR14.04-17

Медична реформа. URL: https://www.kmu.gov.ua/diyalnist/reformi/rozvitok-lyudskogo-kapitalu/reforma-sistemi-ohoroni-zdorovya

Медична реформа. Офіс реформ. URL: http://surl.li/bjsfh