PROBLEMS AND PROSPECTS OF EFFECTIVE ENTREPRENEURSHIP IN A PANDEMIC: THE ROLE OF THE STATE IN UKRAINE AND THE WORLD

Abstract

The article deals with problems in the activity of enterprises in the conditions of the new modern crisis – pandemic. The author has determined that the current crisis has significant differences from all previous crises that took place in the economy of the world. It is determined that today the enterprises of almost all branches of the national economy find themselves in a situation where they simply do not have sufficient financial resources, lose because of fluctuations in the exchange rates, but must operate in a new way, have to completely change the technology of work with consumers or even suspend their activity on indefinite term. According to the research, most of the enterprises, even in the situation when they continued their activity, can work for quite a limited time. In this aspect, the expediency of developing and implementing a set of measures by the state to support entrepreneurship in crisis and post-crisis periods has been proved. As the priority were determined different areas: preferential taxation, compensation of wages paid to employees, introduction of a temporary moratorium on checks. It is analyzed the practice of foreign countries (Poland, Italy, Germany, France, Britain, USA) on the protection of entrepreneurs in the crisis. Most of these countries financially support entrepreneurs and the population, introduce preferential taxation on the results of their activities, and create special support funds. The author summarizes in the article the set of measures implemented in Ukraine for small and large businesses. On the whole, the author identified that measures that have been developed in Ukraine to support business, help in the current crisis, but most of the measures are not enough productive, their implementation has some limitations and difficulties.