THE ROLE OF EMOTIONAL INTELLIGENCE IN PERSONNEL MANAGEMENT AND ENSURING THE COMPETITIVENESS OF AN ENTERPRISE

Abstract

Recently, there has been a growing interest in the development of emotional intelligence, since the ability to control one’s own emotions, recognize the feelings of others, and predict their behavior is an important condition for successful interaction both in private life and in the professional sphere. In today's highly competitive environment, companies are increasingly looking for not only professionally trained employees, but also those who are able to communicate effectively, adapt to changes and maintain a positive atmosphere in the team. Employees with high EQ cope better with emotional challenges, are less likely to get into conflicts, and are able to remain constructive during stressful situations. This directly affects labor productivity, the quality of customer service and the company's overall image in the market. For managers, emotional intelligence is an important tool for making managerial decisions. Thanks to a deeper understanding of the emotional state of the team, the needs of employees and the characteristics of collective dynamics, a manager can not only prevent internal crises, but also build a cohesive team focused on achieving common goals. This approach creates a high level of trust, which increases staff involvement and motivation. The article examines emotional intelligence as a strategic resource of modern management. Its key components – self-awareness, self-regulation, empathy, and communication skills – and their impact on management effectiveness are studied. It is emphasized that the development of emotional intelligence contributes to the formation of a strong corporate culture, reducing conflict, increasing productivity, and increasing staff motivation. Techniques for improving emotional literacy are highlighted, including introspection, active listening, developing empathy, stress management, and communication practices. The role of emotional intelligence in conflict resolution is considered using management cases as an example. The conclusion is made about the need for conscious management of emotions to increase the effectiveness of the manager and achieve business results.