EFFECTIVENESS OF MOTIVATION PROGRAMS IN THE PERSONNEL ASSESSMENT PROCESS

Abstract

The purpose of the study is to identify the effectiveness of motivation programs developed based on personnel performance evaluation as a tool to improve labor productivity and employee engagement. The methodology includes a review of academic literature, analysis of practical experience from enterprises, and the use of comparative methods to assess key indicators before and after the implementation of motivational initiatives. The research also involves the application of statistical methods and expert assessments to validate the findings. The results demonstrate a strong correlation between well-structured performance appraisal systems and the success of motivation strategies. It is proven that integrating evaluation results into incentive programs contributes to reducing staff turnover, increasing employee satisfaction, and enhancing overall productivity. Particular attention is paid to differentiated approaches in motivation, use of tools such as KPI, Balanced Scorecard, and 360-degree feedback, as well as the role of corporate culture and emotional intelligence in maintaining a favorable motivational environment. The practical significance of the study lies in the possibility of applying its findings to improve human resource management systems in various sectors of the economy. The conclusions and proposed approaches may serve as a basis for the development of adaptive and effective motivation strategies aligned with strategic business goals.