ENSURING ECONOMIC SAFETY WITH INNOVATION

Abstract

In the dynamically developing global space, the issues of economic security of enterprises are quite relevant. Today, in Ukrainian realities, enterprises have to function in an uncertain and unstable market environment. Also, the increasing inflow of imported goods significantly complicates the stability of competitive positions of domestic enterprises. The difficulties of the Ukrainian economy are manifested in a decrease in both production volumes and qualitative characteristics of the proposed products. The technology of domestic production, the technical level of capital equipment, as a rule, is much lower than in industrially developed countries. If the modernization of production is sufficient to create new technologies quickly, it will be possible to justify these costs only by issuing and selling competitive products or services that the consumer is in demand. Competitiveness becomes the determining factor of ensuring economic security of the economic system and its sustainable development. The transition to an innovative model of development is not only a state task, but also a real, objectively existing need of any enterprise operating in a market economy. For an enterprise wishing to not only maintain its positions in the market, but also to strengthen them, it is necessary to introduce innovative approaches to all spheres of production and economic activity. One of the main threats in modern conditions of functioning of economic subjects of economic security of the enterprise is low innovative activity. This is due to the use of obsolete technologies, imperfect methods and forms of organization of production and management, the lack of tested mechanisms of innovative activity, ineffective scheme of interaction of scientific institutions with innovative structures, imperfection of the organizational and economic mechanism for mastering innovations and leads to an increase in production costs and low competitiveness of products. Increasing innovation activity is not only a problem of the enterprise itself, but also a problem of the state, because the lack of state support for innovative enterprises is the main obstacle to innovation. It is obvious that the basis for the manifestation of the innovative activity of the enterprise is the availability of the corresponding resource potential (financial, personnel, material, technical, information, etc.). However, in order to ensure that these resources are focused on the implementation of specific innovative technologies, it is necessary that the enterprise has the ability to effectively use these resources. This ability can be ensured at the state level, through organizational and managerial influences. Consequently, it is necessary to form an economic mechanism to increase the innovation activity of enterprises in the real sector of the economy. Thus, today, the innovative orientation of enterprises is a key tool for their competitiveness and economic security. To increase the level of economic security of the enterprise it is necessary to apply an innovative development strategy that will allow to form and strengthen business relations, acquire profitable market positions and increase the level of business activity of the enterprise. The innovative strategy of the company should be aimed primarily at producing competitive products, increasing production efficiency, implementing correct sales activities, earning high profits and becoming an insurance reserve, the availability of which is an obligatory factor of the company's economic security.