СУЧАСНИЙ СТАН ТА ТЕНДЕНЦІЇ РОЗВИТКУ СВІТОВОГО РИНКУ ТЕХНОЛОГІЙ ДЛЯ НЕПРОДУКТИВНИХ ТВАРИН (PET TECH)
Abstract
The article examines the current state and development trends of the global Pet Tech market, which is evolving at the intersection of pet care, information technologies, consumer electronics, veterinary medicine, and digital services. The relevance of the study is determined by pet humanization, increasing expenditure on animal health and welfare, urbanization, and the digitalization of households. The purpose is to identify the key factors, technological directions, regional characteristics, opportunities, and constraints shaping the market. The study applies systemic, comparative, statistical, structural-functional, and regional analysis, as well as synthesis and generalization. The research shows that Pet Tech has developed from individual electronic devices into an integrated ecosystem combining hardware, software, mobile applications, cloud services, data analytics, digital veterinary solutions, and e-commerce. Major product categories include GPS trackers, smart collars, monitoring cameras, automated feeders, smart litter boxes, health-monitoring wearables, and digital platforms. Market estimates indicate strong growth potential. Arizton Advisory & Intelligence estimates the global Pet Tech market at USD 7.63 billion in 2024, with a forecast of USD 17.25 billion by 2030 and a CAGR of 14.56%. Grand View Research estimates the Pet Tech products market at USD 9.2 billion in 2025 and projects growth to USD 23.5 billion by 2033. Differences result from variations in market definitions and methodologies, but both estimates confirm sustained double-digit growth. Key trends include the development of IoT- and AI-based ecosystems, the transition toward preventive and personalized pet care, integration of devices with digital veterinary services and subscription platforms, and the growing role of e-commerce and digital customer interaction. North America remains a leading market, Europe shows strong potential driven by animal welfare and preventive care, while Asia-Pacific offers significant long-term growth opportunities. The main barriers are high costs, cybersecurity and data protection risks, limited interoperability, infrastructure dependence, and device durability constraints. The study concludes that future competitiveness will increasingly depend on artificial intelligence, data analytics, personalization, interoperability, and ecosystem integration, making Pet Tech an important element of the digital transformation of the global pet care industry.
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