METHODOLOGY FOR ASSESSING THE QUALITY OF COMMUNICATION MANAGEMENT IN DISTRIBUTED ENVIRONMENTAL PROJECTS OF GREEN ENTREPRENEURSHIP
Abstract
The purpose of the study is to develop a methodology for the quantitative assessment of communication management quality in distributed environmental projects of green entrepreneurship under conditions of heterogeneous and uncertain input data. Distributed environmental projects are typically implemented by geographically dispersed stakeholders, including green entrepreneurs, local communities, public authorities, investors, and non-governmental organizations. This structural diversity significantly complicates communication coordination, creates information asymmetry, and increases overall project risks. Methodology. The proposed methodology is based on fuzzy set theory combined with the analytic hierarchy process (AHP), enabling the assignment of weighting coefficients to heterogeneous communication criteria. The framework includes two interrelated blocks. The first block establishes a system of criteria grouped into the effectiveness of the technological component, the effectiveness of the information environment, and the communicative competence of participants. The second block provides a quantitative assessment of communication quality through membership functions and a logical inference tree, applying defuzzification to translate fuzzy logic results into actionable project metrics. Findings. A two-level evaluation model has been formed, integrating qualitative linguistic assessments with quantitative fuzzy calculations to rank communication alternatives according to the maximum value of the membership function. The study substantiates the specific features of applying this methodology in green entrepreneurship, including the expansion of stakeholder groups and communication channels to account for environmental reporting and public engagement. Practical value. The practical significance lies in applying the methodology to increase communication coordination among stakeholders of distributed environmental projects, particularly small and medium-sized green enterprises and local communities. This approach reduces project risks, minimizes informational barriers, and improves decision-making effectiveness under environmental and organizational uncertainty.
References
Turner J. R. The Handbook of Project-Based Management: Leading Strategic Change in Organizations. 3rd ed. New York : McGraw-Hill, 2009. 512 p.
Васьків Р., Веретеннікова Н. Особливості використання інформаційно-комунікаційних технологій для підтримки проєктних процесів у розподілених командах. Комп'ютерні системи та інформаційні технології. 2023. № 4. С. 36–43. DOI: https://doi.org/10.31891/csit-2023-4-5
Carstens D. S., Richardson G., Smith R. B. Project management tools and techniques. Boca Raton : CRC Press, 2016. DOI: https://doi.org/10.1201/b14740
Clear T., MacDonell S. G. Understanding technology use in global virtual teams: Research methodologies and methods. Information and Software Technology. 2011. Vol. 53, No. 9. P. 994–1011.
Tapscott D., Williams A. D. Wikinomics: How Mass Collaboration Changes Everything. New York : Portfolio, 2006. 324 p.
Ковальчук О. І., Зачко О. Б., Кобилкін Д. С. Моделі і методи проєктування організаційної структури віртуальної команди. Управління розвитком складних систем. 2022. № 50. С. 5–12. URL: https://surl.li/ccdjpa
A Guide to the Project Management Body of Knowledge (PMBOK Guide). 7th ed. Newtown Square : Project Management Institute, 2021. 250 p.
P2M: A Guidebook of Project and Program Management for Enterprise Innovation. 3rd ed. Tokyo : Project Management Association of Japan, 2017.
Про основні засади (стратегію) державної екологічної політики України на період до 2030 року : Закон України від 28.02.2019 № 2697-VIII. URL: https://zakon.rada.gov.ua/laws/show/2697-19#Text
Про охорону навколишнього природного середовища : Закон України від 25.06.1991 № 1264-XII. Відомості Верховної Ради України. 1991. № 41. Ст. 546.
Бюджетний кодекс України : Закон України від 08.07.2010 № 2456-VI. Відомості Верховної Ради України. 2010. № 50–51. Ст. 572.
Бабаєв В., Дорошенко Г., Димченко О., Рудаченко О., Смачило В. Зелене підприємництво як інструмент сталого регіонального розвитку: досвід та перспективи Харківського регіону. Modeling the Development of the Economic Systems. 2025. № 1. С. 170–178. DOI: https://doi.org/10.31891/mdes/2025-18-19
Степчук Є. Зелене управління бізнес-процесами: трансформація управління в умовах розвитку екологічного підприємництва. Економіка та суспільство. 2024. № 69. DOI: https://doi.org/10.32782/2524-0072/2024-69-9
Попова М. О. Економіка зеленого бізнесу : конспект лекцій. Одеса : ОДЕКУ, 2019. 81 с. URL: http://eprints.library.odeku.edu.ua/id/eprint/6408/1/PopovaMO_Economika_zelenogo_biznesu_KL_2019%20.pdf
Zadeh L. A. Fuzzy sets. Information and Control. 1965. Vol. 8, No. 3. P. 338–353.
Saaty T. L. The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation. New York : McGraw-Hill, 1980. 287 p.
Turner, J. R. (2009). The handbook of project-based management: Leading strategic change in organizations (3rd ed.). McGraw-Hill.
Vaskiv, R., & Veretennikova, N. (2023). Osoblyvosti vykorystannia informatsiino-komunikatsiinykh tekhnolohii dlia pidtrymky proiektnykh protsesiv u rozpodilenykh komandakh [Features of using information and communication technologies to support project processes in distributed teams]. Computer Systems and Information Technologies, no. 4 , pp.36–43. DOI: https://doi.org/10.31891/csit-2023-4-5
Carstens, D. S., Richardson, G., & Smith, R. B. (2016). Project management tools and techniques. CRC Press. DOI: https://doi.org/10.1201/b14740
Clear, T., & MacDonell, S. G. (2011). Understanding technology use in global virtual teams: Research methodologies and methods. Information and Software Technology, no. 53(9), pp. 994–1011. DOI: https://doi.org/10.1016/j.infsof.2011.01.011
Tapscott, D., & Williams, A. D. (2006). Wikinomics: How mass collaboration changes everything. Portfolio.
Kovalchuk, O. I., Zachko, O. B., & Kobylkin, D. S. (2022). Modeli i metody proiektuvannia orhanizatsiinoi struktury virtualnoi komandy [Models and methods for designing the organizational structure of a virtual team]. Management of Development of Complex Systems, no. 50, pp. 5–12. Available at: https://surl.li/ccdjpa
Project Management Institute. (2021). A guide to the project management body of knowledge (PMBOK guide) (7th ed.). Project Management Institute.
Project Management Association of Japan. (2017). P2M: A guidebook of project and program management for enterprise innovation (3rd ed.). Project Management Association of Japan.
Verkhovna Rada of Ukraine. (2019). Pro osnovni zasady (stratehiiu) derzhavnoi ekolohichnoi polityky Ukrainy na mezhod do 2030 roku [On the basic principles (strategy) of the state environmental policy of Ukraine for the period up to 2030] (Law No. 2697-VIII). Available at: https://zakon.rada.gov.ua/laws/show/2697-19#Text
Verkhovna Rada of Ukraine. (1991). Pro okhoronu navkolyshnoho pryrodnoho seredovyshcha [On environmental protection] (Law No. 1264-XII). Bulletin of Verkhovna Rada of Ukraine, no. 41, Art. 546.
Verkhovna Rada of Ukraine. (2010). Biudzhetnyi kodeks Ukrainy [Budget Code of Ukraine] (Law No. 2456-VI). Bulletin of Verkhovna Rada of Ukraine, no. 50–51, Art. 572.
Babaiev, V., Doroshenko, H., Dymchenko, O., Rudachenko, O., & Smachylo, V. (2025). Zelene pidpryiemnytstvo yak instrument staloho rehionalnoho rozvytku: dosvid ta perspektyvy Kharkivskoho rehionu [Green entrepreneurship as a tool for sustainable regional development: Experience and prospects of the Kharkiv region]. Modeling the Development of the Economic Systems, no. 1, pp. 170–178. DOI: https://doi.org/10.31891/mdes/2025-18-19
Stepchuk, Ye. (2024). Zelene upravlinnia biznes-protsesamy: transformatsiia upravlinnia v umovakh rozvytku ekolohichnoho pidpryiemnytstva [Green business process management: Management transformation in conditions of green entrepreneurship development]. Economy and Society, no. 69. DOI: https://doi.org/10.32782/2524-0072/2024-69-9
Popova, M. O. (2019). Ekonomika zelenoho biznesu [Economics of green business] [Lecture notes]. Odesa State Environmental University. Available at: http://eprints.library.odeku.edu.ua/id/eprint/6408/1/PopovaMO_Economika_zelenogo_biznesu_KL_2019%20.pdf
Zadeh, L. A. (1965). Fuzzy sets. Information and Control, no. 8(3), pp. 338–353. DOI: https://doi.org/10.1016/S0019-9958(65)90241-X
Saaty, T. L. (1980). The analytic hierarchy process: Planning, priority setting, resource allocation. McGraw-Hill.
Copyright (c) 2026 Ю.С. Хрутьба, А.С. Хрутьба
This work is licensed under a Creative Commons Attribution 4.0 International License.
