METHODOLOGICAL PRINCIPLES FOR ASSESSING THE INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES: AN ANALYTICAL-CONTROLLING APPROACH

  • Olga Maslak Kremenchuk Mykhailo Ostrohradskyi National University
  • Vitalii Marchenko Kremenchuk Mykhailo Ostrohradskyi National University
Keywords: innovative development, industrial enterprise, innovation potential, controlling, evaluation, analytical support

Abstract

The article develops and scientifically substantiates methodological principles for assessing the innovative development of industrial enterprises based on an analytical-controlling approach. The role of innovation potential as a system-forming factor in the strategic renewal of the industrial sector under dynamic external conditions is revealed. A comprehensive model of innovation potential is proposed, integrating both resource and intensifying components, including: research base, production and technical infrastructure, financial and investment resources, managerial capacity, human capital, market adaptability, and innovation culture. Based on statistical data from Form No. 1-Innovation, three groups of indicators were formed to characterize a company’s innovative capacity, technological readiness, and market adaptability. It is determined that the integral indicator serves as the final result of the assessment, providing a compact and systematic representation of the state of innovative development and acting as a tool for strategic controlling. The concept of controlling innovative development is substantiated as an integrated system of analytics, monitoring, and managerial support for the strategic development process of industrial enterprises. This enables a timely response to external changes, enhances the effectiveness of innovation activities, and ensures the sustainable functioning of enterprises in a competitive environment. The research results are of practical significance for improving the strategic management of innovative development in Ukrainian industrial enterprises under the current need to restore national economic potential by forming an integrated evaluation system that combines analytical and controlling tools with strategic planning mechanisms. This provides a holistic view of innovation potential, timely identification of problem areas, adaptation of management decisions to external changes, and increased competitiveness of enterprises in the post-crisis period.

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Published
2025-05-28
How to Cite
Maslak, O., & Marchenko, V. (2025). METHODOLOGICAL PRINCIPLES FOR ASSESSING THE INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES: AN ANALYTICAL-CONTROLLING APPROACH. Change Management and Innovation, (14), 34-39. https://doi.org/10.32782/CMI/2025-14-5