DIGITAL TRANSFORMATION OF PERSONNEL MANAGEMENT: CLASSIFICATION OF TECHNOLOGIES AND IMPLEMENTATION PRACTICES
Abstract
The article examines the conceptual foundations and practical aspects of digitalization of personnel management processes in Ukrainian organizations under martial law conditions. A comprehensive classification of HR technologies has been developed across three dimensions: functional purpose encompassing seven categories (recruitment and selection, onboarding, learning and development, performance management, compensation and benefits, employee engagement, HR analytics), technological architecture (on-premise, cloud-based, hybrid systems), and integration level (point solutions, best-of-breed suites, all-in-one HCM platforms). Six key principles of successful HR digitalization have been identified: employee-centricity, data-driven decision making, automation of routine tasks, seamless integration, scalability, and security. Based on analysis of international research and cases of Ukrainian companies including PrivatBank and Nova Poshta, five critical success determinants have been established: executive leadership support as the strongest predictor of success, adequate investment levels ($5,000-50,000 for SMBs to $500,000-1.5M for enterprises), digital competencies of HR teams, organizational culture of innovation, and data quality with robust IT infrastructure. Five major implementation barriers have been identified: financial constraints, technical integration challenges with legacy systems, shortage of digital skills among HR professionals, organizational resistance to change, and data security concerns. Analysis of PrivatBank and Nova Poshta cases revealed a unique dual effect of martial law on HR digitalization: acceleration of implementation driven by the necessity of remote work organization and automation is combined with deceleration caused by budget reallocation to critical needs, migration of IT specialists and HR professionals, infrastructure destruction, and increased cybersecurity threats. The research demonstrates that even under extreme conditions, a systematic approach to HR digitalization ensures operational resilience and competitive advantages. Differentiated implementation strategies for organizations of different sizes have been proposed considering the Ukrainian wartime context.
References
Ulrich D., Brockbank W. The HR Value Proposition. Boston, MA: Harvard Business School Press, 2005. 316 p.
Armstrong M., Taylor S. Armstrong's Handbook of Human Resource Management Practice. 15th ed. London: Kogan Page Publishers, 2020. 800 p.
Bersin J. The disruption of digital learning: Ten things we have learned. Deloitte Development LLC, 2017.
Варіс І. О., Кравчук О. І., Паращук Є. Ю. Цифровізація бізнес-процесів менеджменту персоналу: можливості HRM-систем. Галицький економічний вісник. 2022. № 1. С. 90-102.
Волянська-Савчук Л., Кобець Д., Сохарук А. Digital HR: Революція в управлінні персоналом в епоху цифрових технологій. Регіональні аспекти розвитку продуктивних сил України. 2024. № 1(29). С. 102-111.
Лутай Л. А., Малярчук Н. М. HR-технології: ефективна адаптація та мотивація через цифрові платформи. Актуальні питання економічних наук. 2025. № 11. DOI: https://doi.org/10.5281/zenodo.15578801 (дата звернення: 20.10.2025).
Скібська К., Коновалова В. Цифровізація віддаленого рекрутингу персоналу. Галицький економічний вісник. 2024. № 1(86). С. 107-114.
Сопілко І.М., Крутась В.О. Автоматизація і цифровізація процесів з питань управління персоналом на державній службі. Юридичний вісник. 2022. № 1(62). С. 85-90.
Gartner. Top HR Trends and CHRO Priorities for 2026. 2026. URL: https://www.gartner.com/en/human-resources/trends/top-priorities-for-hr-leaders (дата звернення: 20.10.2025).
McKinsey & Company. The Future of Work After COVID-19. McKinsey Global Institute, 2021. URL: https://www.mckinsey.com/featured-insights/future-of-work/the-future-of-work-after-covid-19 (дата звернення: 20.10.2025).
Transforming HR support with agentic AI. URL: https://www.ibm.com/case-studies/ibm-askhr (дата звернення: 20.10.2025).
AI is already changing work – Microsoft included. URL: https://www.microsoft.com/en-us/worklab/ai-is-already-changing-work-microsoft-included (дата звернення: 20.10.2025).
Best HR Software For Enterprises for 2026. URL: https://research.com/software/hr-software-for-enterprises (дата звернення: 20.10.2025).
LinkedIn Learning. 2024 Workplace Learning Report. URL: https://learning.linkedin.com/resources/workplace-learning-report (дата звернення: 20.10.2025).
Створені для інновацій: Як діджиталізація HR-процесів в ПриватБанку допомагає дбати про кожного працівника. URL: https://delo.ua/banks/stvoreni-dlya-innovacii-yak-didzitalizaciya-hr-procesiv-v-privatbanku-dopomagaje-dbati-pro-koznogo-pracivnika-452420/ (дата звернення: 20.10.2025).
Логістика талантів: як Нова пошта будує кар’єрні маршрути для співробітників із рішенням SMART HCM & LMS? URL: https://hr.smart-it.com/uk/blog-post/nova-poshta-human-capital-management-with-smart-hcm-lms/ (дата звернення: 20.10.2025).
Ulrich D., Brockbank W. (2005). The HR Value Proposition. Boston, MA: Harvard Business School Press, 316 p.
Armstrong M., Taylor S. (2020). Armstrong's Handbook of Human Resource Management Practice. 15th ed. London: Kogan Page Publishers, 800 p.
Bersin J. (2017). The disruption of digital learning: Ten things we have learned. Deloitte Development LLC.
Varis I. O., Kravchuk O. I., Parashchuk E. Yu. (2022). Tsyfrovizatsiya biznes-protsesiv menedzhmentu personalu: mozhlyvosti HRM-system [Digitalization of personnel management business processes: capabilities of HRM systems]. Halytsʹkyy ekonomichnyy visnyk – Galician Economic Bulletin, vol. 1, pp. 90-102.
Volyanska-Savchuk L., Kobets D., Soharuk A. (2024). Digital HR: Revolyutsiya v upravlinni personalom v epokhu tsyfrovykh tekhnolohiy [Digital HR: A revolution in human resources management in the digital age]. Rehionalʹni aspekty rozvytku produktyvnykh syl Ukrayiny – Regional aspects of the development of Ukraine's productive forces, vol. 1(29), pp. 102-111.
Lutay L.A., Malyarchuk N.M. (2025). HR-tekhnolohiyi: efektyvna adaptatsiya ta motyvatsiya cherez tsyfrovi platformy [HR technologies: effective adaptation and motivation through digital platforms]. Aktualʹni pytannya ekonomichnykh nauk – Current issues in economic sciences, 11. DOI: https://doi.org/10.5281/zenodo.15578801 (accessed October 20, 2025).
Skibska K., Konovalova V. (2024) Tsyfrovizatsiya viddalenoho rekrutynhu personalu [Digitalization of remote personnel recruitment]. Halytsʹkyy ekonomichnyy visnyk – Galician Economic Bulletin, vol. 1(86), pp. 107-114.
Sopilko I.M., Krutas V.O. (2022) Avtomatyzatsiya i tsyfrovizatsiya protsesiv z pytanʹ upravlinnya personalom na derzhavniy sluzhbi [Automation and digitalization of human resource management processes in the civil service]. Yurydychnyy visnyk – Legal Bulletin, vol. 1(62), pp. 85-90.
Gartner. Top HR Trends and CHRO Priorities for 2026. 2026. Available at: https://www.gartner.com/en/human-resources/trends/top-priorities-for-hr-leaders (accessed October 20, 2025).
McKinsey & Company. The Future of Work After COVID-19. McKinsey Global Institute, 2021. Available at: https://www.mckinsey.com/featured-insights/future-of-work/the-future-of-work-after-covid-19 (accessed October 20, 2025).
Transforming HR support with agentic AI. Available at: https://www.ibm.com/case-studies/ibm-askhr (accessed October 20, 2025).
AI is already changing work – Microsoft included. Available at: https://www.microsoft.com/en-us/worklab/ai-is-already-changing-work-microsoft-included (accessed October 20, 2025).
Best HR Software for Enterprises for 2026. Available at: https://research.com/software/hr-software-for-enterprises (accessed October 20, 2025).
LinkedIn Learning. 2024 Workplace Learning Report. Available at: https://learning.linkedin.com/resources/workplace-learning-report (accessed October 20, 2025).
Stvoreni dlya innovatsiy: Yak dydzhytalizatsiya HR-protsesiv v PryvatBanku dopomahaye dbaty pro kozhnoho pratsivnyka [Built for Innovation: How Digitalization of HR Processes at PrivatBank Helps Take Care of Every Employee]. Available at: https://delo.ua/banks/stvoreni-dlya-innovacii-yak-didzitalizaciya-hr-procesiv-v-privatbanku-dopomagaje-dbati-pro-koznogo-pracivnika-452420/ (accessed October 20, 2025).
Lohistyka talantiv: yak Nova poshta buduye karyerni marshruty dlya spivrobitnykiv iz rishennyam SMART HCM & LMS? [Talent Logistics: How Does Nova Poshta Build Career Paths for Employees with the SMART HCM & LMS Solution?]. Available at: https://hr.smart-it.com/uk/blog-post/nova-poshta-human-capital-management-with-smart-hcm-lms/ (accessed October 20, 2025).
