TOURIST BEHAVIOUR AND TOURISM PARTICIPATION IN EU COUNTRIES: STRUCTURAL DETERMINANTS AND INTERNATIONAL MOBILITY
Abstract
The study aims to assess how different forms of tourist behaviour -domestic, combined and foreign trips – and their dynamics influence tourism participation in EU countries in 2024. Using Eurostat aggregated data and linear regression modelling, the research tests two hypotheses on the role of combined travel and international mobility, while also considering sustainable tourism trends and post pandemic recovery. The results confirm H1 and H2: combined and foreign trips significantly increase participation, whereas domestic only travel reduces it. Growth in foreign trips strongly drives year to year changes. The findings support policies that enhance mobility, promote sustainable and diversified travel patterns and strengthen tourism resilience.
References
Agarwal, R; Mehrotra, A; Mishra, A; et al. (2024). Four decades of sustainable tourism research: Trends and future research directions. International journal of tourism research. No. 26 (2). DOI: https://doi.org/10.1002/jtr.2643
Bilan, Y., Tovmasyan, G., & Dallakyan, S. (2024). The Impact of Digital Technologies on Tourists’ Travel Choices and Overall Experience. Journal of Tourism and Services, no. 15(29), pp. 153-175. DOI: https://doi.org/10.29036/jots.v15i29.805
Karl, M; Bauer, A; Ritchie, WB; Passauer, M. (2020). The impact of travel constraints on travel decision-making: A comparative approach of travel frequencies and intended travel participation. Journal of destination marketing & management. DOI: https://doi.org/10.1016/j.jdmm.2020.100471
Sharma, I., Lim, W.M. & Aggarwal, A. (2024). Virtual reality as a sustainable alternative for authentic and satisfying tourism experiences. Tourism recreation research. DOI: https://doi.org/10.1080/02508281.2024.2413832
Francisco-J.B-B., Angosto, S., Zurita-Ortega, F., Morales-Baños, V. (2025). Quality of Web Offering for Canoeing as a Sustainable Tourism and Recreational Tool. No. 16(30). Journal of Tourism and Services. DOI:https://doi.org/10.29036/npa7p323
Manner-Baldeon, F., Carvache-Franco, M. & Carvache-Franco, W. (2024). Community resilience and its influence on sustainable tourism development. Tourism and hospitality management-croatia. No. 30 (2), pp. 163-176. DOI: https://doi.org/10.20867/thm.30.2.2
Shmygol, N., Pulina, T., Karpenko, A., Antoniuk, A., Shmygol, Y., Bielan, O. (2025). Cluster Association of Enterprises, Educational Institutions, and Scientific Establishments for Sustainable Development. In: Solovieva, V., Hushko, S. (eds) Sustainable Development in Economics, Technology and Environmental Engineering. ISC SAI 2023. Sustainable Economy and Ecotechnology. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-91953-4_60
Khan, N., Acuti, D., Lemarie, L., Viglia, G. (2024). The intention-behaviour gap in sustainable hospitality: a critical literature review. International journal of contemporary hospitality management. No. 36(5). Pp. 1627-1646. DOI: https://doi.org/10.1108/IJCHM-06-2023-0840
Song, B.B., Xia, H.Y., Law, R., et al. (2024). Discovery of smart hotels' ' competitiveness based on online reviews. International journal of hospitality management. DOI: https://doi.org/123.10.1016/j.ijhm.2024.103926
Chen, S.R., Chen, Y.H., Zhang, K., Law, R. (2025). Behavioural theories in smart tourism. Current issues in tourism. DOI: https://doi.org/10.1080/13683500.2025.2542968
Qiu, Z.Y., Chen, S.R., Law, R, et al. (2025). Enhancing green advertising: How emotional and rational appeals influence tourists' pro-environmental intentions based on behavior types. Journal of hospitality and tourism management. 63. 434-445. DOI: https://doi.org/10.1016/j.jhtm.2025.05.016
Covucci C., Giovanna Confetto M., Ključnikov A., Mirela P. (2024). Unrevealing the nexus between Digital Sustainability and Corporate Digital Responsibility: a dual-track systematic literature review towards a framework of Corporate Digital Sustainability. Technology in Society. No. 79(3). DOI: https://doi.org/10.1016/j.techsoc.2024.102743
Pulina, Т., Shmygol, N., Polcyn, J., & Varlamova, І. (2023). Ways to enhance marketing communications and advertising for businesses on the internet. Change management and innovation. No. (7), pp. 7-11. DOI: https://doi.org/10.32782/CMI/2023-7-1
Mamotenko, D., But, T. (2025). Digitalization of the Economy as a Prerequisite for Tourism Development. In: Solovieva, V., Hushko, S. (eds) Sustainable Development in Economics, Technology and Environmental Engineering. ISC SAI 2023. Sustainable Economy and Ecotechnology. Springer, Cham. Pp. 61-73. DOI: https://doi.org/10.1007/978-3-031-91953-4_6
Abid, K., Brakrim, H., Alsarhan, F. (2025). Talent management in the hospitality and tourism industry: a French perspective on hospitality small and medium-sized enterprises. International journal of contemporary hospitality management. DOI: https://doi.org/10.1108/IJCHM-11-2024-1688
Guo, L; Gong, L.D.; Xu, Z.Y.; Wang, W.; Chen, M.H. (2024a). The role of service robots in enhancing customer satisfaction in embarrassing contexts. Journal of hospitality and tourism management. No. 59. Pp. 116-126. DOI: https://doi.org/10.1016/j.jhtm.2024.04.008
Guo, L., Gong, L.D., Xu, Z.Y., et al. (2024b). The role of service robots in enhancing customer satisfaction in embarrassing contexts. Journal of hospitality and tourism management. No. 59. Pp. 116-126. DOI: https://doi.org/10.1016/j.jhtm.2024.04.008
Zhang, J.L. & Quoquab, F. (2022). Documenting the knowledge of pro-environmental travel behaviour research: a visual analysis using CiteSpace. Journal of tourism futures. DOI: https://doi.org/10.1108/JTF-03-2022-0101
But, T. (2024). Modern tourism: global and national trends: monograph. р. 217. Oktan Print. Prague. DOI: https://doi.org/10.46489/MTGANT-24-28
Flash Eurobarometer 499 Report. (2021). Attitudes of Europeans towards tourism. DOI: https://doi.org/10.2873/035869
European Commission. (2024). Corporate Sustainability Reporting Directive (CSRD) – overview and implementation. Available at: https://finance.ec.europa.eu
European Commission. (2026). Database. Available at: https://ec.europa.eu/eurostat/data/database
Copyright (c) 2026 Т.В. Бут, О.М. Корнієнко, Д.Ю. Мамотенко, С.В. Гресь-Євреінова

This work is licensed under a Creative Commons Attribution 4.0 International License.

